How tech companies lured people to SXSW activations

How tech companies lured people to SXSW activations

How tech companies lured people to SXSW activations

Thousands of people lined up at trendy Austin bar Icenhauer at SXSW 2018, but they weren’t waiting for a refreshing handcrafted cocktail or finger food. Instead, they were trying to get into HP and Intel’s “Digital Artistry House,” where a handful of…


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