Apple’s app tracking policy reportedly cost social media platforms nearly $10 billion

An investigation by The Financial Times found that Snapchat, Facebook, Twitter, and YouTube lost around $9.85 billion in revenue following Apple’s changes to its privacy practices. via Technology and News Today https://www.theverge.com/2021/10/31/22756135/apple-app-tracking-transparency-policy-snapchat-facebook-twitter-youtube-lose-10-billion

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