Apple gets its own button on Roku’s latest remotes

In a sign of how far Apple is willing to go to continue raising the profile of Apple TV Plus, the company has worked out a deal with Roku that will give the streaming video service its own shortcut button. This is the first time a branded Apple TV Plus button has appeared on any remote control. via Technology and News Today https://www.theverge.com/2021/4/13/22381067/apple-tv-plus-roku-remote-button-announced

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